Kalani Sitake: Protecting a Legacy and a Culture in College Football (2026)

In a league where coaches come and go, Kalani Sitake stands out as the unexpected grandpa of the Big 12. With a fun-loving personality and a successful season behind him, Sitake has become the longest-tenured coach, a title that carries its own unique story.

The Sitake Philosophy

At the heart of Sitake's coaching philosophy is a deep respect for LaVell Edwards, a name he invokes to explain his approach. Edwards, a legendary figure, serves as Sitake's role model, influencing his passion, style, and the culture he aims to cultivate. It's a philosophy that Sitake preaches with conviction, one that has resonated with his team and earned him recognition as a favorite to win the Big 12 championship.

Navigating the NIL Landscape

However, Sitake's path is not without challenges. The rising tide of NIL coin, with rumors of $40 million rosters and treasure chests being thrown around, presents a real test for his philosophy. Sitake believes in a different kind of compensation, one that values development, discipline, and sacrifice over instant gratification. He wants his players to focus on the long-term, to understand that their journey is more than just the instant gratification of a starting role or a fat paycheck.

A Culture to Protect

Sitake's approach is deeply rooted in the ideals of the sponsoring church and the university. He sees himself as a guardian of a unique culture, one that values relationships, experience, and a love for the game. He's not interested in being the highest bidder; instead, he wants to protect and nurture a culture where players find their passion and ambition, and where the money is a byproduct of that dedication.

The Sitake/Edwards Way

This philosophy seems to be working. Sitake has almost all his starters returning, a testament to the appeal of his approach. His star running back, LJ Martin, speaks highly of the Sitake/Edwards way, describing a fun and enjoyable experience, free from the pressures he felt in high school. It's a culture where players are more than just athletes, where they're valued for their contributions to the team and their development as individuals.

The Future

As Sitake looks ahead, he sees the potential for many more successful seasons. If he can continue to protect and nurture this unique culture, he believes the wins will follow. And who knows, if he continues on this path, guided by the spirit of LaVell Edwards, his decade-long tenure might just turn into two or three. It's a fascinating journey, one that challenges the conventional wisdom of college football and offers a refreshing perspective on the role of money and passion in the sport.

Kalani Sitake: Protecting a Legacy and a Culture in College Football (2026)
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